Spotlight: what challenges did McDonald’s face in setting up sustainable supply chains?

Bob Langert, former McDonald’s executive, led McDonald’s Corporate Social Responsibility & Sustainability efforts for more than twenty-five years before retiring in 2015. In his book The Battle to Do Good: Inside McDonald’s Sustainability Journey, he gives a first-hand account of how the company embarked on a decades-long battle to address challenges, including establishing sustainable supply chains.

You can read an excerpt here, the full chapter for a limited time here, and find out more about the book on the Emerald Bookstore below.