January 22, 2019: Net impact of University of Virginia’s Darden’s Business School invited me to be part of the Net Impact week and speak to their ongoing Leadership Series. I spoke about “The 8 Attributes of Successful Sustainability Leadership.” I met up with Professor Ed Freeman, too, who recommended me for this talk. Ed is in my book, Chapter 7, on Values. He helped McDonald’s developed a set of Our Values, and now we are working together to put a case study on sustainable beef. All the folks at UVa were so gracious with their time and welcoming spirit.